Boston Printing Services

Within the last decade, America has experienced a re-fi boom followed by a bust. The country is still in a recession, looming in the shadow of a few years ago when loans were given out freely, and mortgage brokers and banks prospered. Mortgage shops have struggled to remain competitive in an industry with tighter lending guidelines and decreased consumer spending. Titan List & Mailing Services, Inc., a leading direct mail and data list advertising firm specializing in the mortgage industry since 1998 (around before the explosion and crash), offers their insights on generating qualified borrower referrals (even during a recession). Continue reading →

John Cote, Executive Vice President and Co-Owner of The Ballantine Corporation will be a featured speaker at an event organized by the Hudson Valley Direct Marketing Association (HVDMA) on Wednesday, February 15th at the Tamarack Country Club, Greenwich CT. Continue reading →

Progressive Impressions International (Pii) recently made a major investment in new font management software, providing a valuable tool that will help Pii’s clients ensure compliance with their brand standards, realize efficiencies and gain access to a much wider selection of fonts. Continue reading →

Direct mail advertising is not a new trend in advertising but it is one that is sometimes overlooked by small businesses. It is a shame because this kind of advertising is capable of creating a positive response from target customers. The good thing about marketing is its ability to evolve itself with the changing times and advertising through direct mail is the best example of that. With this strategy, marketers are allowed to make a straight approach directly from the mail house to the residence or office of the customers. Continue reading →